Total Audience for Press-based Media Brands: the Swiss Model
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Amschler, Harald, Hoffmann, Jella, Kissau, Kathrin
Organisations: Net-Matrix, WEMF
Topics: Fusion and Modelling, Multi-platform Measurement
The New Swiss National Readership Survey: Fit for the future
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Amschler, Harald, Hoffmann, Jella
Organisations: WEMF
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Tablets and e-readers – readership on