The ARF’s Ground Truth Initiative: Understanding the Neuroscience of Media Use
Symposium: 2015: London, Session 7 - Neuroscience
Authors: Fuguitt, Gayle, Stipp, Horst
Organisations: Advertising Research Foundation, Research & Innovation
Topics: Neuroscience, Passive Measurement
Developing standards for neuromarketing research: the “neurostandards collaboration project” of the advertising research foundation
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Stipp, Horst
Organisations: ARF
Topics: Passive Measurement, Validity