Are changes in readership preceding changes in circulation?
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Lindberg, Ingemar
Organisations: Media AB, Sifo Research & Consulting AB/Montilo
Topics: Readers-per-copy(RPC)
Self-administered questionnaires and frequency of reading : an optimal combination to measure readership?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Lindberg, Ingemar
Organisations: Sifo Research & Consulting AB/Montilo
Topics: Data Collection, Frequency of Reading, Readership Model
Focusing on the consumer
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Lindberg, Ingemar, Masson, Peter J
Organisations: Scientific American, Testologen AB
Topics: Targetting / Segmentation
Circulation and readership: tried analysis
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Lindberg, Ingemar
Organisations: Testologen AB
Topics: First Reading
Sweden: History and current practice
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Lindberg, Ingemar