Is there a Cyborg future for print?
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: Kantar Media
Topics: Audience Targeting (see also Programmatic), Industry Issues, Programmatic
Will print drown or surf on the third wave of digital advertising?
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Norway, TNS Sweden
Topics: Accountability – see Return on Investment and Advertising Effects, Inter-media Comparison, Targetting / Segmentation
3 X New – Magazine Research in Norway
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Broady Aasebø, Adina, Futsæter, Knut Arne, Østnes, Tore, Sandvik, Ingvar
Organisations: Aller Media, TNS Gallup
Topics: Advertising Effects, Data Collection, Internet (as data collection tool), Page Exposure, Survey Descriptions
Implementing extended currencies and rethinking the current print price models
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Futsæter, Knut Arne, Holbæk-Hanssen, Helge, Østnes, Tore, Sandvik, Ingvar
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Advertising Effects, Industry Issues
The New Norwegian NRS: From AIR to Extended Currencies
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Futsæter, Knut Arne, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Gallup
Topics: Page Exposure, Readership Model, Sections Readership, Survey Descriptions
The norwegian mustard case – a proof of newspaper advertising effectiveness
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Sandvik, Ingvar
Organisations: TNS Gallup
Topics: Advertising Effects