Tablet Magazine Advertising: the Opportunity
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Cleveland, Britta, Galin, Michal, Slaten, Jana, Veith, Valerie
Organisations: GfK MRI, Meredith Corporation
Topics: Advertising Effects, Tablets and e-readers – readership on
Measuring the effectiveness of ads in digitally delivered magazines
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Slaten, Jana
Organisations: GfK MRI
Topics: Advertising Effects, Digital Platforms, Tablets and e-readers – readership on