Secrets to success: real-world relationships between print effectiveness, readers & advertising
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Bailey, Jane, Gugel, Craig, Klein, Caryn
Organisations: IMS, Time Inc.
Topics: Advertising Effects, Analysis Issues
Data fusion from the media sellers perspective
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Bailey, Jane, Boller, Susan
Organisations: Time Inc.
Topics: Fusion and Modelling
Trends in time – budget shares and cross-elasticities of print and online media
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Bailey, Jane, Napior, David
Organisations: Roper Starch Worldwide, Time Inc.
Topics: Multi-platform Measurement