Some further thoughts on readership and circulation
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Perry, Jane
Organisations: Young & Rubicam
Topics: Readers-per-copy(RPC)
THE DIMENSION OF READER QUALITY: PERSPECTIVES FROM BOTH SIDES OF THE ATLANTIC
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Perry, Jane, Philport, Joe
Organisations: Young & Rubicam
Topics: Quality of Reading
THE MODELLING OF READERSHIP BEHAVIOUR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Perry, Jane, Sumner, Paul
Organisations: Davidson Pearce Ltd, Newsweek
Topics: Fusion and Modelling