‘Daily Made’ Brand Power Measurement
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Božič Marolt, Janja, Kavsek, Tomaz, Matej Mrevlje
Organisations: Mediana
Topics: Brand Attributes, Newspaper Measurement
Interviewing with mobile technology for gaining higher response rate
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Božič Marolt, Janja, Fajfar, Damjana Kocjanc, Mozic, Dejan
Organisations: Market and Media Research Institute, Mediana
Topics: Data Collection, Readership Model