The Emerging Digital Reader
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Becker, Risa, Mattlin, Jay A.
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, E-readers – see Tablets and E-readers, Mobile telephones – readership on, Tablets and e-readers – readership on
Passive Measurement of Print Revisited
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gagen, James, Mattlin, Jay A.
Organisations: GfK MRI
Topics: Data Collection, Passive Measurement
Exploring new technologies to measure responses to magazine advertising: test of a new approach
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bahary, Judy, Galin, Michal, Mattlin, Jay A.
Organisations: GfK MRI, Mindshare
Topics: Advertising Effects
A day in the life: tracking e-reader and tablet owners’ activities and patterns of use
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Lipman, Aaron, Mattlin, Jay A., Pittsinger, Matthew
Organisations: GfK MRI
Topics: Digital Platforms, Tablets and e-readers – readership on
Initial experiments with rfid technology
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Galin, Michal, Mattlin, Jay A., McLaren, Mark
Organisations: Mediamark Research Inc
Topics: Passive Measurement
Calibrated fusion evaluation: the mri-comscore case
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Ivins, Bob, Mattlin, Jay A., Napior, David
Organisations: comScore, Mediamark Research Inc
Topics: Fusion and Modelling
Passive measurement of print: the promise and the perils of rfid technology
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Mattlin, Jay A., McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Passive Measurement
Measuring magazine reading via the internet: testing the effect of number of titles and other questionnaire desgn issues
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Goerlich, Bruce, Mattlin, Jay A.
Organisations: Knowledge Networks, Inc, Starcom Media Vest Group
Topics: Internet (as data collection tool), Questionnaire Design