Every one is watching you do it! auditing and examining magazine research as executed in the united states. a summary for combined abc/mrc papers
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Cable, Virginia, Julevich, Daniel, Spittler, Jayne
Organisations: Ernst & Young, Starcom Worldwide
Topics: Industry Issues
Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Bennett, Richard, Douglas, Stephen A., Payne, John, Spittler, Jayne
Organisations: Audit Bureau of Circulations (ABC), Starcom Worldwide, The Douglas/Jones Group