OVER AND ABOVE JUST AUDIENCE MEASUREMENT A REFERENCE SURVEY – A NEW FORM OF ESTABLISHMENT SURVEY
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Laborie, Jean-Louis
Organisations: The Media Partnership Research
Topics: Inter-media Comparison
HOW PEOPLE ARE INVOLVED IN TV AND MAGAZINE ADVERTISING
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Kodratoff, Laure, Laborie, Jean-Louis
Organisations: L'Express, SOFRES
Topics: Advertising Effects, Inter-media Comparison