AN APPROACH TO A MAGAZINE AUDIENCE PREDICTION MODEL
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Agostini, Jean-Michel, Boisson, Gilles
Organisations: Intermarco-Conseil
Topics: Fusion and Modelling
Checking the validity of readership measures
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Agostini, Jean-Michel
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Validity