The Future of Measurement
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Beck, Jennie
Organisations: Kantar Media
Topics: Digital Platforms, Multi-platform Measurement
Real-time media engagement measurement: there’s an app for that!
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Beck, Jennie, Rolfe, Guy
Organisations: Kantar Media, Kantar Operations
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
Consumer News-Gathering in a Digital Age
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Beck, Jennie, Vir, Jason
Organisations: Kantar Media, TNS
Topics: Digital Platforms, Industry Issues
Portfolio reach – a new metric for print and online brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Beck, Jennie, Branford, Chris
Organisations: Associated Newspapers, TNS Media, UK
Topics: Multi-platform Measurement