Magazine Reading in the Attention Economy
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: McDonald, Scott, Spaeth, Jim, Sylvester, Alice
Organisations: Condé Nast Publications, Media Behavior Institute
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Tablets and e-readers – readership on
USA touchpoints – the who, what, when, where and how of cross-platform media measurement
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Clarke, Jane, Collins, James, Spaeth, Jim
Organisations: Coalition for Innovative Media Measurement, GfK MRI, Media Behavior Institute
Topics: Frequency of Reading, Inter-media Comparison, Survey Descriptions