Successfully measuring media brand consumption
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Hansen, Jochen, Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
Media brands: how much stronger thanks to their internet presence?
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Hansen, Jochen, Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
Print media internet portals: a boon or bust for print media consumption?
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
MEDIA RESEARCH IN A RADICALLY CHANGING SOCIETY
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: General, Survey Descriptions
USE OF NEW QUALITATIVE CRITERIA IN MEDIA PLANNING
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Targetting / Segmentation
DYNAMIC VARIABLES IN MEDIA RESEARCH: FINDINGS FROM A PERSONALLY INTERVIEWED PANEL
Symposium: 1983: Montreal, Session 4 - Validity: panels and other approaches
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Panel Research
Calibrating quality of reading
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Quality of Reading
Frequency of reading – Allens Bach’s point of view
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Frequency of Reading
Validating the recency and through-the-book techniques
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Survey Descriptions, Validity