IS ONE PSYCHOGRAPHIC SOLUTION ENOUGH?
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Bermingham, John
Organisations: BMRB International
Topics: Targetting / Segmentation
TITLE RECOGNITION – IS IT A PROBLEM?
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Bermingham, John
Organisations: BMRB International
Topics: Questionnaire Design
Simulating readership data surveys in Great Britain – a review of current practices
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Bermingham, John
Organisations: BMRB International
Topics: Fusion and Modelling