Using mobile research apps to measure readership
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Carroll, John, Deere, Gareth
Organisations: Ipsos MediaCT
Topics: Apps – readership on, Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
A new measure of reader engagement in the digital world
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Carroll, John, Gale, Sarah
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Social media
Presenting Publications in Online Print Audience Questionnaires
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Carroll, John, Collins, Sandra, Farrer, Neil
Organisations: Ipsos MediaCT
Topics: Internet (as data collection tool), Questionnaire Design
Response rates decline – it’s time for action
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Carroll, John, Davis, Jenny, Van Staveren, Martin
Organisations: BMRB International
Topics: Response Rates