CANADIAN READERSHIP METHODOLOGY CHANGE A CASE STUDY OF AN INDUSTRY GROUP IN ACTI
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Chaplin, John
Organisations: PMB Print Measurement Bureau, Canada
Topics: Industry Issues, Survey Descriptions
THE RELATIONSHIP BETWEEN THE DURATION OF THE PMB INTERVIEW AND A NUMBER OF FACTORS DETERMINING THE ‘QUALITY’ OF RESPONSE
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Chaplin, John
Organisations: PMB Print Measurement Bureau, Canada
Topics: Fieldwork