Segmenting by attitudes to tv advertising
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Samuels, John, Silman, Richard
Organisations: BMRB International
Topics: Targetting / Segmentation
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Samuels, John, Silman, Richard
Organisations: BMRB International
Topics: Targetting / Segmentation