The business needs of syndicated print research users
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Swallen, Jonathan
Organisations: Ogilvy & Mather, USA
Topics: General, Industry Issues
MEASURING SPECIAL MARKETS: THREE CASE STUDIES FROM THE UNITED STATES
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Swallen, Jonathan
Organisations: Ogilvy & Mather, USA
Topics: Survey Descriptions, Targetting / Segmentation