Magazine audience accumulation: basic modeling issues
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Benchmarking readership levels in the new study of media and markets to the survey of american readership
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Agresti, Joseph, Frankel, Martin, Mallett, Daniel
Organisations: Bernard Baruch College, City University of New York, Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fusion and Modelling