In search of a new approach to measure newspaper audiences in canada: the journey continues
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Charlebois, Owen, Gauthier, Elliott, Graves, Frank, Rogers, Judy, Williams, Don
Organisations: EKOS Research Associates Inc, Google Inc, NADbank, Research Resolutions
Topics: Data Collection, Internet (as data collection tool), Panel Research, Sampling
In Search of Readers: A Brave New World
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Crassweller, Anne, Rogers, Judy, Williams, Don
Organisations: NADbank
Topics: Internet (as data collection tool), Panel Research, Validity