INTERNATIONAL PRINT RESEARCH: THE FAR HORIZON
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Thomas, Judy
Organisations: DMB&B
Topics: General
WHAT ARE AN INTERNATIONAL ADVERTISING AGENCY’S NEEDS FOR MEDIA RESEARCH?
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Thomas, Judy
Organisations: D'Arcy Masius Benton & Bowles
Topics: General, Industry Issues
A user view of coverage build-up, ultimate reach and model differences
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Carpenter, Ron, Thomas, Judy
Organisations: The Observer, Times Newspapers
Topics: Fusion and Modelling