Better Representing Magazine Effects in Media Mix Modeling
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Collins, James, Eadie, Wayne, Reggimenti, Mark, Vogel, Judy
Organisations: Magazine Publishers of America, Mediamark Research Inc, OMG BrandScience, PHD USA
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
Online Print Publications and the Viability of Charging for Online Content
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: D'Amico, Ted, Lee-LeGassick, Kelsey, Shullman, Robert, Vogel, Judy
Organisations: Ipsos Mendelsohn, PHD USA
Topics: Digital Platforms, Industry Issues, Inter-media Comparison, Multi-platform Measurement
Media consumption pathways in an evolving world
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: Baim, Julian, Galin, Michal, Murnane, Bob, Vogel, Judy, White, Alan
Organisations: Mediamark Research Inc, PHD USA
Media consumption pathways in an evolving
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: Vogel, Judy, White, Alan
Organisations: Mediamark Research Inc, PHD USA
Topics: Industry Issues, Multi-platform Measurement