Restoring credibility to sunday magazine measurement in the u.s.
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Baim, Julian, McPheters, Rebecca
Organisations: McPheters & Company, Inc., Mediamark Research Inc
Topics: Questionnaire Design
Magazine audience accumulation: development of a measurement system and initial results
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Fusion and Modelling
An examination of differential weighting of successive waves of magazine readership estimates
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Baim, Julian, Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Analysis Issues
Magazine audience accumulation: basic modeling issues
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Audio-visual computer – assisted self-interviewing (AV-CASI) a progress report
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Arpin, David, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Passive Measurement
Enhanced ascription
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Circulation changes and audience estimates
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Baim, Julian, Goerlich, Bruce
Organisations: DMB&B, Mediamark Research Inc
Topics: Readers-per-copy(RPC)
Using casi-audio (computer assisted self interview with audio) in readership measurements
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Appel, Valentine, Arpin, David, Baim, Julian
Organisations: Consultant, Mediamark Research Inc
Topics: Data Collection
THE IMPACT OF INCENTIVES AND MULTI-MEDIA APPROACHES? ON THE LEVELS OF RESPONSE
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Baim, Julian
Organisations: Mediamark Research Inc
Topics: Response Rates
RESPONSE RATES: A MULTI-NATIONAL PERSPECTIVE
Symposium: 1991: Hong Kong, Session 6 - Response Rates
Authors: Baim, Julian
Organisations: Mediamark Research Inc
Topics: Response Rates