Print Wearout Revisited
Symposium: 2013: Nice, Session 6b - What is the Right Frequency? Moderator: Horst Stipp
Authors: Baim, Julian, Cleveland, Britta, Frankel, Martin, Galin, Michal, Ring, Karen
Organisations: GfK MRI, Meredith Corporation
Topics: Advertising Effects, Analysis Issues
Unique learnings in creating a 360 view of mobile consumers
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Kilger, Max, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – readership on, Passive Measurement
What consumers really want: neurometric response to ipad magazine advertising
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Frank, Betsy, Moses, Elissa, Ring, Karen
Organisations: EmSense Corporation, Time Inc., Universal McCann
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Tablets and e-readers – readership on
Multi-Channel Readership: Impact on Ad Receptivity
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Fetto, John, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Advertising Effects, Brand Attributes, Digital Platforms, Inter-media Comparison, Multi-platform Measurement