Brandscape: Measurement metric evolution and a celebration of reader engagement
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Basson, Yvette, Bramley, Julie, Terry, Kate, Walshe, Tania, Whitney, Andrew
Organisations: Bauer Media Group NZ, Nielsen NZ, Nielsen SEANAP, Watch Methods
Topics: Engagement (all platforms) – see also Quality of Reading, Multi-platform Measurement
New dimensions in media engagement: the new zealand model
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Hercock, Carin, Terry, Kate
Organisations: APN New Zealand, Nielsen
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison, Quality of Reading