Audience Buying Across Platforms
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Katz, Helen, Klein, Caryn
Organisations: Publicis Media
Topics: Accountability – see Return on Investment and Advertising Effects, Audience Targeting (see also Programmatic), Programmatic, Return on Investment - see also Advertising Effects
Measuring the Impact of Engaging Experiences
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Katz, Helen, Zaucha, Barbara
Organisations: Starcom Media Vest Group, Starcom Worldwide
Topics: Engagement (all platforms) – see also Quality of Reading
Swimming Upstream: Reinventing Research on Tablets
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Elmore, Molly, Katz, Helen
Organisations: Insight Express, Starcom Media Vest Group
Topics: Advertising Effects, Tablets - As data collection devices, Tablets and e-readers – readership on