Experience planning through human emotions
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kline, Kathy, Maxwell, Chad, Powell, Kelly, White, Brenda
Organisations: Starcom Worldwide
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison, Quality of Reading
The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Jacobs, Lori, Klein, Caryn, Powell, Kelly, Shiffman, David
Organisations: MediaVest, Starcom Media Vest Group, Time Inc.
Topics: Advertising Effects, Industry Issues, Return on Investment - see also Advertising Effects