Double trouble: multiple covers in specific issue readership measurement
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Baim, Julian, Galin, Michal, Petric, Irena, Zarnitz, Kerry
Organisations: gfk Intomart, GfK MRI, NOM
Topics: Questionnaire Design, Readership Model
Measuring issue specific audiences
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal, Zarnitz, Kerry
Organisations: Mediamark Research Inc
Topics: Internet (as data collection tool), Readership Model