Automatic segmentation for reach/frequency estimation of newspaper sections and internet papers
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Arnaa, Kristian, Mortensen, Peter S
Organisations: Taylor Nelson Sofres/Gallup, The Aarhus School of Business
Topics: Analysis Issues, Multi-platform Measurement, Survey Descriptions
Newspaper sections – a challenge to media planning
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Arnaa, Kristian, Randrup, Rolf
Organisations: Gallup, Denmark
Topics: Sections Readership