Measuring the True Value of Advertising in Print against Online
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hooge, Ignace, Jie, Janice, Tchaoussoglou, Costa, Van Meerem, Leendert
Organisations: Consultant, gfk Intomart, Utrecht University
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Passive Measurement, Quality of Reading
Specific issue readership measurement, part ii
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Van Meerem, Leendert
Organisations: gfk Intomart
Topics: Readership Model
What the world needs now
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Faasse, John, Van Meerem, Leendert
Organisations: Infomart, Kobalt BV Media Services
Topics: Data Collection, Readership Model
Reading in competition
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Faasse, John, Van Meerem, Leendert
Organisations: gfk Intomart, Initiative Media
Topics: Advertising Effects, Data Collection, Inter-media Comparison
Weekly measurement of issue by issue readership using the recent reading method – report on an experiment that partly failed, due to new techonology
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Van Meerem, Leendert
Organisations: gfk Intomart
Topics: Data Collection, Readership Model
READERSHIP MEASUREMENT ON TELEVISION PANELS. A FIRST STEP TOWARDS INTEGRATION
Symposium: 1991: Hong Kong, Session 1 - Where Have We Got To?
Authors: Van Meerem, Leendert
Organisations: gfk Intomart
Topics: Panel Research