Measuring multiplatform audiences: revising gfk mri’s print measurement methodology
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Baim, Julian, Becker, Risa, Draves, Lindsey, Frankel, Martin
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Questionnaire Design, Survey Descriptions, Tablets and e-readers – readership on
Sampling errors versus real changes in magazine audience research
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Draves, Lindsey, Soong, Roland
Organisations: KMR Group
Topics: Reliability
Using database overlays to detect non-response survey bias
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Draves, Lindsey, Soong, Roland, White, Hugh
Organisations: KMR Group
Topics: Response Rates
Homeland security: are readership surveys safe?
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Draves, Lindsey, Soong, Roland, White, Hugh
Organisations: KMR Group
Topics: Fusion and Modelling
Alternative approaches to collecting quality of reading data
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Draves, Lindsey
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading