Creative benchmarking: a new answer to an old question
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Duffy, Maureen, McMahon, Liz
Organisations: Kantar Media, Newspaper Marketing Agency
Topics: Advertising Effects
New Rules of Engagement for Online Survey Design
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: McMahon, Liz, Stamp, Rebecca
Organisations: Kantar Media
Topics: Internet (as data collection tool), Questionnaire Design
Compact quality newspapers bright future or false dawn?
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Asquith, Richard, McMahon, Liz
Organisations: BMRB International
Topics: Newspaper Measurement
Urban life: research adventures in a changing world
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McMahon, Liz, Read, Doug
Organisations: BMRB International, Metro Newspapers
Topics: Internet (as data collection tool), Panel Research, Quality of Reading
Young at heart: understanding the dynamics of youth readership
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Targetting / Segmentation
Print in the digital age: is the newspaper readership on the line?
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Multi-platform Measurement
Back to the future – the impact of multi-media technology on readership research
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Brown, Andy, McMahon, Liz, Overy, Peter
Organisations: BBC Worldwide Ltd., BMRB International
Topics: Data Collection, Passive Measurement