Belgium: e-volutionizing Press Audience Measurement
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Cools, Bernard, Eeckhout, Luc, Peeters, Stefaan, Raes, Yasmine
Organisations: CIM, Space
Topics: Digital Platforms, Multi-platform Measurement
Can cover recognition replace recent reading?
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Cools, Bernard, Eeckhout, Luc, Peeters, Stefaan, Schmerber, Jean-Matthieu
Organisations: CIM, Space
Topics: Questionnaire Design, Readership Model