Advertising-adverteasing-advertiring? what sort of roi can you expect from print advertising … unless your ad performs?
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Brooks, Angela, Levine, Michele, Morgan, Gary, Seccombe, Howard, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Advertising Effects
“Readers-per-copy”: understanding and driving reader choice
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Levine, Michele, Morgan, Gary, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Readers-per-copy(RPC)
Reading: looking into – logging onto
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Burlace, William, Hepenstall, Nicola, Levine, Michele, Morgan, Gary, Tarrant, Marcus
Organisations: Roy Morgan International
Topics: Multi-platform Measurement