How the results of micro-marketing campaigns of a newspaper could be linked to the socio-economical local realities
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Farina, Maria Silvia
Organisations: Aíis
Topics: Targetting / Segmentation
Flows in audience markets
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Farina, Maria Silvia
Organisations: Alis SRL
Topics: Analysis Issues
NEW EXPERIENCES WITH MERGING IN ITALY
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Farina, Maria Silvia
Organisations: DOXA Institute
Topics: Fusion and Modelling