JUNIOR 1990 RESEARCH: EXPOSURE, CONSUMPTION AND INFLUENCE ON FAMILY PURCHASING AMONG ITALIAN CHILDREN
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Crisci, Maria Teresa
Organisations: DOXA Institute
Topics: Targetting / Segmentation
RELATIONSHIPS BETWEEN NUMBERS OF READERS PER COPY AND THE CHARACTERISTICS OF MAGAZINES
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Crisci, Maria Teresa
Organisations: DOXA Institute
Topics: Validity