Browsing@Work: Significance For Online ROI Evaluation
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Appel, Marion, Hedler, Frank, Wirth, Norbert
Organisations: Gfk
Topics: Advertising Effects, Digital Platforms, Multi-platform Measurement, Passive Measurement
A further validation of the use of access panel for readership research – the npm case
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Data Collection, Internet (as data collection tool)
Internet audience measurement now – sites, content and campaigns – anywhere, anyhow
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Kok, Frans, Pellegrini, Pasquale, Verhulst, Enrico
Organisations: comScore, gfk Intomart, JIC STIR
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Online Interviewing through Access Panel: Quantity and Quality Assurance
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Appel, Marion, de Leeuw, Edith, Petric, Irena
Organisations: gfk Intomart, NOM, Utrecht University
Topics: Internet (as data collection tool), Panel Research, Survey Descriptions
New Learnings from Specific Issue Readership
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Readership Model
Webmeter Measurement, a 3600 Perspective
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Appel, Marion, Verhulst, Enrico
Organisations: gfk Intomart, Nedstat
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
The readership currency: dutch design how a new methodology for air measurement opens up new perspectives
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, Stichting NOM
Topics: Internet (as data collection tool), Readership Model
DEVELOPING THE SUMMO SCANNER: WILL THE FUTURE FIND UTOPIA IN THE NETHERLANDS?
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Appel, Marion, Tchaoussoglou, Costa
Organisations: Interview NSS, SUMMO
Topics: First Reading, Readership Model
ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD – A CONTINUING STORY
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Appel, Marion, Walstra, Bouke
Organisations: Burke-Inter/View
Topics: First Reading, Reliability, Validity