“Different From You and Me”
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh, Cole, Maria, Garland, Ian, Lazarus, Babette, McLaren, Mark
Organisations: comScore, Condé Nast Publications, Ipsos MediaCT, Milton Data
Topics: Fusion and Modelling, Multi-platform Measurement
Initial experiments with rfid technology
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Galin, Michal, Mattlin, Jay A., McLaren, Mark
Organisations: Mediamark Research Inc
Topics: Passive Measurement