Alternative Statistical Techniques to Address Non-Response Bias
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Becker, Risa, Collins, James, Frankel, Martin, Van Podberesky
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability, Response Rates
Improving Statistical Reliability of Magazine Audience Estimates
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Agresti, Joseph, Baim, Julian, Collins, James, Frankel, Martin
Organisations: GfK MRI
Topics: Fusion and Modelling, Reliability
Digital Editions: Modelling Reach and Frequency
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Agresti, Joseph, Baim, Julian, Cleveland, Britta, Cohen, Seth, Collins, James, Frankel, Martin, Greenfield, Marlene, Klein, Caryn, McDonald, Scott
Organisations: Condé Nast Publications, GfK MRI, Hearst Corporation, Meredith Corporation, Time Inc.
Topics: Fusion and Modelling, Passive Measurement
Print Wearout Revisited
Symposium: 2013: Nice, Session 6b - What is the Right Frequency? Moderator: Horst Stipp
Authors: Baim, Julian, Cleveland, Britta, Frankel, Martin, Galin, Michal, Ring, Karen
Organisations: GfK MRI, Meredith Corporation
Topics: Advertising Effects, Analysis Issues
Measuring multiplatform audiences: revising gfk mri’s print measurement methodology
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Baim, Julian, Becker, Risa, Draves, Lindsey, Frankel, Martin
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Questionnaire Design, Survey Descriptions, Tablets and e-readers – readership on
Audience & performance guarantees: a statistical model for risk assessment
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Baim, Julian, Collins, James, Frankel, Martin, Galin, Michal
Organisations: GfK MRI
Topics: Advertising Effects, Industry Issues, Reliability, Return on Investment - see also Advertising Effects
Sample Surveys Based on Internet Panels: Learnings
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Internet (as data collection tool), Panel Research, Validity
Print Advertisement Measurement: Getting into the Nitty Gritty
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Augemberg, Konstantin, Baim, Julian, Frankel, Martin, Galin, Michal, Veith, Valerie
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure
Internet Measurement of Ad-noting: Sampling and Statistical Issues
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Agresti, Joseph, Augemberg, Konstantin, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Fusion and Modelling, Internet (as data collection tool)