Measuring issue specific audiences
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal, Zarnitz, Kerry
Organisations: Mediamark Research Inc
Topics: Internet (as data collection tool), Readership Model
Issue specific estimation – mathematical and statistical
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling, Readership Model, Reliability
Issue specific audience: perspectives on application
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, Jacobs, Lori, Klein, Caryn, Rovitzky, Alan
Organisations: MediaCom, Mediamark Research Inc
Topics: Advertising Effects, Editorial Research, Readership Model
Title confusion: the impact of response error on competitive pairs
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Questionnaire Design
Dazed and confused: the characteristics and behavior of title confused readers
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Frankel, Martin, Galin, Michal, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Questionnaire Design
Measurement of magazine readership via the internet
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Frankel, Martin, Galin, Michal, Leonard, Michelle
Organisations: Mediamark Research Inc
Topics: Data Collection, Inter-media Comparison
Magazine audience accumulation: discussion of research issues, modeling and application
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Agresti, Joseph, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Toward a mathematical theory of cross-survey inference
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Agresti, Joseph, De Montigny, Michelle, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
An examination of differential weighting of successive waves of product usage estimates
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Advertising Effects
Magazine audience accumulation: development of a measurement system and initial results
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Fusion and Modelling