An examination of differential weighting of successive waves of magazine readership estimates
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Baim, Julian, Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Analysis Issues
Magazine audience accumulation: basic modeling issues
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Audio-visual computer – assisted self-interviewing (AV-CASI) a progress report
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Arpin, David, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Passive Measurement
Enhanced ascription
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Benchmarking readership levels in the new study of media and markets to the survey of american readership
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Agresti, Joseph, Frankel, Martin, Mallett, Daniel
Organisations: Bernard Baruch College, City University of New York, Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fusion and Modelling
The interviewer effect on readership levels
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Frankel, Martin, Lindner, Gregg, Mallett, Daniel
Organisations: Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fieldwork, Questionnaire Design
Estimation of turnover in readership surveys
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Frankel, Martin
Organisations: SMRB
Topics: Quality of Reading
FUSION, INTEGRATION, ASCRIPTION AND IMPUTATION
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Baxter, Pamela J, Frankel, Martin
Organisations: Bernard Baruch College, City University of New York, Simmons Market Research Bureau
Topics: Fusion and Modelling
A COMPARISON OF REACH AND FREQUENCY ESTIMATES: SINGLE VERSUS DUAL INTERVIEW APPR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Frankel, Martin, Richard, Adam
Organisations: Bernard Baruch College, City University of New York, Simmons Market Research Bureau
Ascription in magazine audience research
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Frankel, Martin
Organisations: City University of New York/SMRB
Topics: Fusion and Modelling