‘Daily Made’ Brand Power Measurement
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Božič Marolt, Janja, Kavsek, Tomaz, Matej Mrevlje
Organisations: Mediana
Topics: Brand Attributes, Newspaper Measurement
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Božič Marolt, Janja, Kavsek, Tomaz, Matej Mrevlje
Organisations: Mediana
Topics: Brand Attributes, Newspaper Measurement