THE USE OF PAGE EXPOSURE DATA IN MAGAZINE AUDIENCE SCHEDULES
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Weiss, Melville J
Organisations: Mediamark Research Inc
Topics: Page Exposure, Quality of Reading
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Weiss, Melville J
Organisations: Mediamark Research Inc
Topics: Page Exposure, Quality of Reading