The dependence of recent reading estimates on questions structure: a cognitive analysis
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Brown, Michael
Topics: Questionnaire Design, Readership Model
Effective print media measurement: audiences and more
Symposium: 1999: Florence, Session 2 - Where Are We Coming From
Authors: Brown, Michael
Topics: General
QUESTIONNAIRE STRUCTURE AND READERSHIP LEVELS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Brown, Michael
Organisations: RSGB
Topics: Questionnaire Design
DEVELOPING AND VALIDATING A MEASUREMENT OF “FIRST READING”
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Brown, Michael
Organisations: Roy Morgan International
Topics: First Reading, Validity
Looking back at UK frequency scale development
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Brown, Michael
Organisations: Consultant
Topics: Frequency of Reading
Average issue readership measurement in Britain
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Brown, Michael
Organisations: Consultant
Topics: General, Readership Model, Survey Descriptions