MediaScan:Measuring Print Media, New Dimensions
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Page Exposure, Passive Measurement, Quality of Reading
MediaScan: ag.ma on its Way to a New Dimension in Planning
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Advertising Effects, Fusion and Modelling, Page Exposure, Passive Measurement, Quality of Reading
Brand relations and buyer migration
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Hallemann, Michael, Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Inter-media Comparison, Panel Research
Experience with ad hoc panels to measure advertising effectiveness
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Buhr, Jan Otto, Hallemann, Michael
Organisations: Gruner + Jahr AG & Co, ISBA Informatik Service GmbH
Topics: Advertising Effects, Panel Research