Quality of print media research – title load per respondent measures to reduce the interview lenght per respondet
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Questionnaire Design
The new currency in print media – the advertisement exposure probability
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure
AG.MA – OVERVIEW
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure, Readers-per-copy(RPC), Survey Descriptions
WHERE LESS IS MORE: A SPECIFIC GERMAN EXPERIENCE
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Fieldwork, Questionnaire Design
THE AFFINITY INDEX AS A MEASURE OF CONTACT QUALITY
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Quality of Reading