Galin, Michal

Dazed and confused: the characteristics and behavior of title confused readers

Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Frankel, Martin, Galin, Michal, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Questionnaire Design

Measurement of magazine readership via the internet

Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Frankel, Martin, Galin, Michal, Leonard, Michelle
Organisations: Mediamark Research Inc
Topics: Data Collection, Inter-media Comparison

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