Measuring magazine advertising effectiveness and synergies
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Cardarelli, Robert, De Montigny, Michelle, Eadie, Wayne, Havlena, William
Organisations: Dynamic Logic, Magazine Publishers of America
Topics: Advertising Effects, Inter-media Comparison
Foundations of split-sample foldover tests
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling
Fusion-on-the-fly for multimedia applications
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling, Inter-media Comparison
Brazil fusion and multi-media duplication
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: De Montigny, Michelle, Lucia Lima, Ana
Organisations: IBOPE Media Information, KMR Group
Topics: Fusion and Modelling, Inter-media Comparison
The anatomy of data fusion
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling
Toward a mathematical theory of cross-survey inference
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Agresti, Joseph, De Montigny, Michelle, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling